Wild Betty

The project brief was to design a unique craft beer label for Billy's Brew, a new Noosa-based brewery, targeting young, hip craft beer enthusiasts.The design solution incorporated a nautical theme with vintage-inspired illustrations and typography, ensuring a strong connection to Noosa's coastal culture. The challenge of standing out in a crowded market was addressed through custom die-cutting and embossing techniques. The central illustration depicts a hand drawn script and custom illustration of a powerful sea goddess. This dynamic imagery symbolises the wild nature of the sea and metaphorically conveys the boldness and complexity of the beer's flavours. The result is a memorable, locally resonant design that blends traditional sailor tattoo aesthetics with modern craft beer sensibilities.